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Brand films are short videos created to showcase a brand as a form of digital marketing. Usually, they tell a story, connecting the audience to the brand's core messages, and can befictional or documentary style.
We know that adding video content to landing pages, emails, or embedded on other platforms boosts conversion rates. Currently, 87% of marketers utilize video for digital strategies, andvideo ads account for 35% of online spending. Unsurprisingly, 54% of consumers prefer video marketing and 73% want entertaining videos.